Photography Spot

Lomography: don't think, just shoot

Mbak Pratiwi me-replay email saya tentang fotografi. Menarik sekali dalam emailnya dia menyebutkan anaknya juga hobi sesuatu seperti fotografi, yaitu Lomography. Hmmm iseng-iseng saya cari literaturnya, tentu saja ke wikipedia. Berikut sedikit kutipannya:

Lomography is the commercial trademark of Lomographische AG, Austria for products and services related to photography. The name is inspired by the former state-run optics manufacturer LOMO PLC of St. Petersburg, Russia. LOMO PLC created and produced the 35 mm LOMO LC-A Compact Automat camera - which became the centerpiece of Lomography's marketing and sales activities. This camera was loosely based upon the Cosina CX-1 and introduced in the early 1980s.

In 1991, the Austrian founders of Lomography discovered the Lomo LC-A^{[citation needed]}. As the company states, they were "charmed by the unique, colorful, and sometimes blurry" images that the camera produced. After a series of international art exhibitions and aggressive marketing work, Lomography signed an exclusive distribution agreement with LOMO PLC - thereby becoming the sole distributor of all Lomo LC-A cameras outside of the Soviet Union. This monopolistic agreement, their viral/tribal marketing strategies and pricing philosophy have generated controversy.^{[citation needed]}

Lomography emphasizes casual, snapshot photography. Characteristics such as over-saturated colors, off-kilter exposure, blurring, "happy accidents," and alternative film processing are often considered part of the "Lomographic Technique."^{[citation needed]} Users are encouraged to take a lighthearted approach to their photography, and use these techniques to document everyday life, as the Lomo LC-A's small size, simple controls, and ability to shoot in low light encourages candid photography, photo reportage, and photo vérité.^{[citation needed]}

Similar to Eastman Kodak's concept of the "Kodak moment," the Lomography motto of "don't think, just shoot" presumes spontaneity, close-ups, and ubiquity, while deemphasizing formal technique (however to take a good 'from the hip' shot does take skill).^{[citation needed]} Typical lomography cameras are deliberately low-fidelity and inexpensively constructed. Some cameras make use of multiple lenses and rainbow-colored flashes, or exhibit extreme optical distortions and even light leaks.

Lebih lanjut: http://en.wikipedia.org/wiki/Lomography